Designer: Andrew Tyra
Project Type: Produced, Commercial Work
Client: Right Brain Brewery
Location: Traverse City, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Laminated Paper Label
Printing Process: Digital Printing

Designed a 22oz bottle label for Right Brain Brewery's Irish Goodbye Red Ale.

The challenge was to create a label design for a beer with a title that isn't necessarily politically correct, especially if you're a person of Irish descent. The title was never meant to be offensive—but simply humorous. My sincere apologies to anyone who might take offense. A good sense of humor is required when viewing this label.

This was the one and only concept presented for this design. The end result is very close to my original vision.

For the record, the pilot only had a single pint and is using a very advanced prototype of an autonomous (and fictitious) flying machine.

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