Design Agency: Mystery Limited – Brand Design Agency
Country: United Kingdom
Following on from full strategy and branding for this exciting gourmet dips range, we were tasked with disrupting the endless shelves of hummous and mayo-drenched 70’s party-packs. Our approach was the opposite to the minimalist approach favoured by many brands in the chiller cabinets. we cracked open the paints and created bright and densely textured layouts of hand-painted typography and ingredient photography.
The launch at Selfridges kicked off with amazing success, selling out of the first week's supply within 2 days. This success soon led to a nationwide launch with Ocado.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1zBraOC