Wally is a sensor system that detects and alerts homeowners to water leaks and changes in humidity via their mobile device. Character created an identity system that extended across consumer touch points. Branding elements included website, mobile app, and retail packaging.
The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.
Character designed simple line illustration and info graphics to illustrate the ease of use of the product. Designed for flexibility, the packaging system accommodates various separate elements and the starter kit. The structural elements and unboxing experience highlight the simplicity of the setup process.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1nQZtxx