Design: Futura
Photos: Rodrigo Chapa
Project Type: Produced, Commercial Work
Location: Mexico

Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. We created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.

Our inspiration: James Turrel meets Dan Flavin.

We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

​​​​​​​Obé, sing the body electric.

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via Packaging of the World – Creative Package Design Gallery