Art Director: Matteo Navi
Illustrator: Giordano Maini
Account Executive: Enza Bergantino
Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Veggie burger
Packaging Substrate / Materials: Paper
Printing Process: Offset
The challenge was to give a new strong image to Cottintavola 100% veggie burgers, already available on all main refrigerated counters in Italy.
The need expressed by Riverfrut was to differentiate the product from its competitors, to address the final consumer to choose Cottintavola burgers and to create a pack that stand out on the shelf with a contemporary, fresh and catchy image.
Vegetable burgers are natural by definition, for this reason, the pack is an explosion of vegetables, aromas and ingredients that come in a work of art painted on the white canvases of the packaging. The scenographic effect is impacting on the refrigerated counter and immediately conveys the idea of freshness and naturalness.
We also introduced a semi-spherical window to spy inside and foretaste its 100% vegetable content. Burgers are works of art in watercolor to be exhibited in the gallery, one after the other, as in a living nature. The bright shades create a blast of colors and tell, with few inputs, all the benefits and the “free from“, essential elements for the target audience.
The final result is a completely renewed product image, with a great visual impact, able to stand out on a refrigerated counter.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3gpuxU0