The theme for this project was Sustainable Package Design. A marketed brand was chosen in order to create a brand extension comprised of a collection of earth-friendly household and laundry cleaners, with an emphasis on sustainable packaging. The brand chosen was Naked Juice Co.. A new line of Sustainable & Eco-friendly cleaning products was designed, using a new brand image and packaging. The goal was to design sustainable packaging that stands out against like-designed and marketed products, reflecting the already established high standards and quality of the Naked brand; quality products that are both highly effective and earth friendly, wrapped up in an all sustainable packaging.
via Packaging of the World http://feedproxy.google.com/~r/packagingsoftheworld/~3/6BIFBVBfqq8/naked-school-project.html