Design: Our Revolution
Creative Director: Jen Doran
Project Type: Produced, Commercial Work
Location: Sydney, Australia
Packaging Contents: Saline Solution
Packaging Substrate / Materials: Cardboard, Can
Breethe is not your average nasal spray but an innovative, non-medicated product designed to help you breathe better.
100% preservative free, Breethe’s difference is in its delivery of fine-mist saline that reaches deep into your nasal passages to clear and decongest your nose. With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution were tasked with developing Breethe’s brand identity and packaging design.
Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic. “We wanted to develop a brand identity and packaging design that illustrates the literal relief you experience when using Breethe”, she said.
“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure that a product like this is just that, with a design that is striking yet easy to understand at a glance.”
Breethe’s new range includes both sparkling and still saline.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2vLPQZH