In a market dominated by the aggressive claims and the continued market launch of new products we have sought to highlight as an independent laboratory and prestige. Kemphor is a brand that retains some attributes forged throughout its history: trust, quality and tradition.
With this update the brand image we wanted to gain visibility and recognition on the shelf. The strategy we have followed for construction of a new image has been clear: to unify the brand color (black on white) and symbolizing elegance and seriousness. A color that is associated with the premium product, and gourmet quality. We endow typography greater personality and exclusivity.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1gWmeQy