Agency: Mildberry
Project Type: Produced, Commercial Work
Client: Taber Trade
Location: Moscow, Russia
Packaging Contents: Personal care

When it comes to lifestyle attributes, contemporary women prefer it fashionable. Just like VOX.

VOX is a new personal care brand for women, which identity was created by Mildberry.

Owned by Taber Trade company and distributed in its cosmetic chain stores Podruzhka, Russian brand with a Spanish-based production, VOX aims at becoming more than just a beauty product. While most of depilatory brands focus on functionality, VOX decided to think outside of the box by communicating differently. Since the brand urged to become a part of every women's lifestyle, the product would be used with a sense of pride and be loved for its laconic style.

A subtle minimalistic design reflects the delicate nature of VOX highlighting its attentiveness to the female body. In addition, vibrant colours give it a twist of fashion attitude.

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