Designed by Todd Anderson, South Africa / United Kingdom.

South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a younger look and feel.

We decided to take a revolutionary approach to the re-design, building from the ground up we reviewed the ranges tone of voice, illustration style, typography and package engineering. We introduced stock photographic elements to give the fruit a fresher 3D visual. We needed to catch the consumer’s attention and recreate the range to have an eye catching shelf appeal.

via Packaging of the World – Creative Package Design Gallery