Designed by Estefanía Sorin, Argentina.

Junior is a cold beverage that believes in the importance of all good things that result from tradition, but are adjusted to the needs of a new generation. Because the relationship with a soda is usually born in childhood – and surprisingly prolongs for many decades – this project pursues to evoke this significant time in life through sweet nostalgia.

via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/dEQ-fExC7_U/junior-original-soda-student-project.html