The inspiration from this project came when I was asked about the politics of good packaging. For the “little guy” mom and pop shop who want to offer a unique brand identity but by no means have the budget to hire professionals to give them the bells and whistles. With this entire line I used simple, accessible, sustainable materials that were easily duplicated and when put together created a strong brand. Although this project in particular was made following this revelation for a school assignment, I did go on to apply these principles with many small business owners I had been in touch with.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/sRbMDQupXkk/casa-de-vaca-mexican-deli-student.html