Design: Éva Michelisz
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Pepper
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

Paprika is one of the most important spice of the Hungarian gastronomy, therefore it is important to increase its good reputation. On the other hand it is important to get a fresh, contemporary appearance for the younger generation.

Hartai Paprika is a small family business that prepares its products with traditional techniques to achieve high quality. The product has lively red colour and rich flavor, which remind us to a typical Hungarian meal, that we eat with our family and friends.

The goal was to create a unique and remarkable brand, which respects the traditions, fresh and youthful.

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