Happy Pink. Happy
The „Happy Pink“ targets sausage consumers who lay great importance on species-appropriate and sustainable keeping of animals as well as on brand identification and aesthetic packaging design aspects.
The task for B+P was to develop a completely new brand for a new sausage range: from naming and logo development to packaging design.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/0CgySPcHkf0/happy-pink-cold-cuts-concept.html