"Neon" is the silicone kitchenware brand, on young audience interested in cooking. The problem was to "highlight" package on motley market shelve. The solution was to make an unusual for this kind of product color and style. The package is decorated in a Broadway-style neon signs. In combination with the color of the product itself, the brand looks on the shelf for maximum attention-grabbing.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2vChBF7