Creative Agency: Amore
Type of work: Commercial work
We have had the pleasure of working with Lithells, a time-honored sausage-maker from the small town of Sköllersta in Sweden, to reposition and redesign the brand. From the beginning, we decided with the client that the key was to create a strong, unique and relevant brand property to unite the different product groups, while enabling variation between them. Enter, the Apron. An age-old symbol of culinary craftsmanship, knowledge and pride. An easily recognizable and iconic shape that works as a label and placeholder for key information on all packaging. And a design element that is highly relevant to the sausage world and easily applied in all forms of communication. With a warm and friendly tone of voice, providing exciting ideas for sausage preparation, Lithells is on its way to becoming the most inspiring sausage brand on the shelf.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/YnjlPk