Formula 409 has a reputation as a powerful household cleaner, but when you walk through the store shelves it’s hard to compete against other brands with a similar look and feel. Instead I wanted to give 409 as much power on the shelf as it does on your kitchen countertops. To help it stand out, I gave it a masculine look, so that it could be the weapon of choice; the weapon you would want in your hands to battle grease and dirt. Guys (and girls) don’t want spend a lot of time hunting for the perfect cleaner, so this makes it easier to see 409 on the shelf, grab, and use.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/XKTO9b-1pdc/formula-409-re-design-student-project.html