Designed by REN/Rebel Brand Design, United Kingdom.

REN’s Moroccan Rose Otto Range sees a new look for 2013. REN in collaboration with Rebel Brand Design are delighted to reveal the redesign for the range. The packaging features an Arabesque pattern derived from Islamic art and calligraphy, inspired by the Moroccan Rose.

“I wanted to create a design that evoked the world of the Moroccan Rose in all its delicacy, beauty, colour and detail. I wanted the packaging to feel as precious on the outside as the product is on the inside, like a jewel sitting in your bathroom” reveals Julian Gardner, Executive Creative Director of Rebel Brand Design.

via Packaging of the World – Creative Package Design Gallery