Creative Agency: Chad Roberts Design
Illustrator: Andrew Plewes
Client: Kitten & the Bear
Location: Toronto, Ontario, Canada
Type of work: Commercial work

The desire to move from selling at their local farmers market to a legal retail package drove the need for a brand and packaging redesign for this up-and-coming pair of confituriers.

The design respects the defining qualities of the original packaging while introducing illustrated elements and classic typography. The labels accommodate their 200+ batches of unique flavours that they produce each year and meet the legal requirements for packaging in Canada, with a variation for the United States.

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via Packaging of the World – Creative Package Design Gallery