Creative Agency: Grupo Oxigeno
Creative Director: Chantal Soulodre
Art Director: Hernan DePol
Location: Santiago, Chile
Project Type: Commercial Work
Lovelemon is an independent project. The idea stemmed from launching a drink that is not currently offered in the market, something truly refreshing and natural: a glass of lemonade.
The project was a new undertaking so faced financial constraints, from production itself, to the impossible requirement for a unique bottle. A new bottle could not be designed, rather it had to be sourced from the limited selection available on the market. Therefore, Oxigeno Group elected to empower the image and label by creating a distinctive name and identity. We used a playful, fun and entertaining image, with a good sense of humor, to tailor this product to a young target audience in constant movement.
Lovelemon won a CLAP Award 2013. Clap are iberoamerican design awards.
– CLAP Selection for the Oxigeno Group in the category Best Packaging or Packaging Set (for a line of products) for their Lovelemon Lemonade project.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1w3SBSE