Agency: Dragon Rouge
Project Type: Produced, Commercial Work
Client: CVS Pharmacy
Packaging Content: Facial Mask
Location: NY, USA
CVS Pharmacy asked Dragon Rouge to develop packaging for a new line of facial masks. They were looking to create a brand that felt unpretentious and fun with a strong ingredient and sensorial focus.
A lively color palette gives the line a cheerful quality and helps differentiate the products by reinforcing their primary ingredients. Large and playful type with a hand-drawn look adds playfulness and approachability which pairs well with the background patterns that give a sense of energy and naturality. Ingredient depictions are large and graphic, bleeding and cropping to create lively layouts that interact with the type and patterns in dynamic ways.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1TST5XT