Epicurean Season had more than forty products to rebrand and get distribution in the United States. HONEY Design developed the new brand including the logo, tag line and package design to express the high-end quality and the use of fresh, local ingredients. The packaging challenge was to create a brand family while clearly identifying product sub categories with a design that could easily adapt as product lines expand and change. The products also had to have great shelf presence whether there were a dozen products as in the olive oils, or just two in the category of Crema sauces, or the complete brand family.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/xPGT3180EVI/epicurean-season.html