Designed by Bob Healy, United States.

The goal of this redesign was to simplify Ricola’s current packaging while staying true to the brand. Since most Ricola users are sick when they purchase the product, employing a soft, simple color and pattern palette paired with encouraging messaging throughout the system gives off the feeling of comfort that the product really should. The new ‘to-go’ pack also allows users easy access to the product without having to fuss with a bag or roll.

via Packaging of the World – Creative Package Design Gallery