Design: BR Design
Project Type: Produced, Commercial Work
Client: Obáaa!
Location: Lisbon, Portugal
Packaging Contents: Alcopops
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
The briefing was about creating a new brand for a range of alcopops from Brazil.
The strategy was based on the idea of celebrating happiness, inspired on the Brazilian people, by designing a brand with a positive and joyful personality.
The brand name Obáaa! means “Yeahhh!” in Brazilian Portuguese and translates moments of big happiness, inviting people to party and drink a relaxing cold drink.
The brand is bold and the labels are illustrated with fruits and palm tree leafs, in a modern tropical graphic design approach.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2P0cw0s
