Design: The Purpose Group
Creative Directors: Do Dang Thuong, Le Huy Anh
Art Directors: Duy Anh Nguyen, Thien Huong Ngo
Designers: Duy Anh Nguyen, Thien Huong Ngo, Quan Nguyen
Copywriter: Vinh Sy Huu
Illustrator: An Nguyen
Photography: Yes Studio
Project Type: Produced, Commercial Work
Client: The Coffee House
Location: Ho Chi Minh, Vietnam
Packaging Contents: Moon Cake, Tea
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing, Foil Stamping, Diecut

Limited Edition Mooncake packaging for The Coffee House, Vietnam's fastest growing coffee chain.

A reimagining of a classic children's fable on the Mid-Autumn season, with slight steampunk twist. Whereas mooncake packaging trends lean more and more towards the delicacy aesthetics, our design team chose to champion the characters ands spirits that carry on the this festive season culture.

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via Packaging of the World – Creative Package Design Gallery