Agency: Distil Studio
Photography: Gareth Sambridge
Project Type: Produced, Commercial Work
Packaging Content: Smoked Salmon
Just skill, smoke & Sussex oak
Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.
50 years on and very little has changed at the smokery – except for their new visual identity. Using the charcoal from their brick kilns, we've drawn a series of expressive marks and textures born from the very heart of their process. A truly unique idea that brings Springs' heritage to life both in-store and online.
Across all applications, words by Peter Dunkley provide endearing wisps of history to reveal the story of 'Skill, Smoke & Sussex Oak'.
From Scottish and Pacific salmon to buttery kippers and pâté, photographic compositions embrace the simplicity of the Springs' range, using colour tones inspired by the surrounding countryside.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1KGezgf