The Stora Enso brand Multicopy needed a stronger connection to its heritage – the fresh, Nordic forests where the raw materials used to manufacture this sustainable office paper are sourced. To it being produced in the same mill – Nymölla in the south of Sweden – since 1977. The environmental aspect is vital and the colour green is a given when creating packaging and marketing material for Multicopy. There are three products in the Multicopy range; Multicopy Presentation and Multicopy Zero each got an additional colour to strengthen their ”individuality", within the brand identity. The concept of this refreshed brand is about Nordic simplicity. About respect for nature and for the people making, selling and using Multicopy.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2Pxa96i