Creative Agency: Boldinc Brand Innovation
Project Type: Produced, Commercial Work
Packaging Content: Cocktail
Location: Sydney, Australia
The world’s first range of bottled cocktails made exclusively from Independent Australian craft spirits. The Aussie Tipple Company is the collaboration between some of Australia’s best bartenders and the guys behind the scenes – the small scale artisan distillers putting the independent Australian spirits scene on the map. Together they are determined introduce discerning drinkers to the quality of Australian craft spirits.
Inspired by the old fashioned attitude of ‘getting together and getting things done’ the label centres around a handshake. A symbol of the Gentleman’s agreement at the heart of the company – where everything is done for the good of the Australian spirits industry. The labels are a combination of these two worlds. The hard working rural aspect of these distillers, where they rely as much on the land as they do their stills & the progressive bartenders, who are driven to create modern yet classic cocktail experiences.
The result is a showcase of the best Australia has to offer, local ingredients coupled with local expertise to give a uniquely Aussie twist on some cocktail classics.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2gaMjzT