Creative Agency: Crépuscule Brand Design
Project Type: Produced, Commercial Work
Client: Unilever – Sunsilk
Location: Worldwide
Packaging Contents: Hair Care

Sunsilk is a major global brand in hair care, present in 70 countries, and the 11th most chosen top brand worldwide (Kantar worldpanel 2016). It celebrates and encourages young women everywhere, and has a wide range of solutions for every hair care issue.

The Context
With its positioning focusing on a premium and salon feeling, with an accent on its co-creators expertise, the brand slowly took some distance with its consumers. Sunsilk wanted to re-connect with its dynamic, young and optimistic target.

The Challenge
The brand then asked Crépuscule to re-think the whole design identity of the brand, looking for the right balance between feminity, fun and the brand DNA of expertise.

The Answer
1. A NEW LOGOTYPE, with a modern and sensorial round shape, and a strong personality, welcoming the expert as a caution of the brand. It adapts itself to all the brands name around the world and all the variant colors.

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via Packaging of the World – Creative Package Design Gallery