Forked River Brewing Company launched London’s first independent brewery in many years. Focused on providing quality, natural brews with a distinct flavour profile, their target demographic was the mainly male, urban, educated consumer. Starting with a brand audit, the brand position of “Taste the way less travelled” was developed along with the names of their two launch varieties; Capital Blonde Ale and Riptide Rye Ale. Design of the quirky Blackletter ligature logo of ‘FR’ with its directional arrows and application of the brand identity to labels, promotional items, social media and website, was all coordinated to present a polished brand that caught the attention not only of the London market, but also Toronto and beyond.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/QtCud3kfvBo/forked-river-brewing-company.html