We were commissioned to create the packaging for a new line of Gourmet condiments and seasonings aimed at a young and sophisticated target group that preferred higher quality within this category.
We created a simple, clear and powerful design that differentiated between flavors using only a range of colors, which also made them stand out amongst the competition. This colorful image has a much greater impact on the gondola, it indicates a modern product and carries a stronger message, which catches consumers attention in the supermarket.
These designs won the CLAP selection at the CLAP Awards 2013 (Iberoamericans designs awards) in the category Best Packaging or Packaging Set (for a line of products).
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1APoYDB