Designed by Chris Trivizas, Greece.

The label of Chardonnay Markogianni has been designed with the aim to lure the consumer to an interactive game down memory lane. It urges him, after he has enjoyed this extraordinarily delectable chardonnay, to preserve the memory of the pleasure he felt by dating the bottle and copying on the label itself the phase the moon was in on that particular night. So, each bottle acquires a meaningful uniqueness which recalls to the consumer’s mind the happy moments he spent drinking its contents.

The selection of a serif typeface (Garamont) in the composition of the label emphasizes the timeless values and the history of the Markogianni Estate, while its black color refers one to the moonlit night, supporting the concept of the “phases of the moon”.

via Packaging of the World – Creative Package Design Gallery