Creative Agency: Bluemarlin
Type Of Work: Commercial Work
Wall’s Lipton collaboration brought to life by bluemarlin
Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall’s and Lipton brands whilst delivering the single-minded message of ‘natural and refreshingly good.’ To accomplish this, the brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition.
Bluemarlin’s vibrant and fresh pack design features the bright colours of juicy fruits and fresh tealeaves alongside the two recognisable masterbrand logos. The energetic packaging brings Wall’s and Lipton’s brands into equilibrium and provides appetite appeal for this refreshing new product.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1quxTXw