Production: Project Packaging
Creative Agency: I Want Design
Client: Sweet Virtues
Country: United Kingdom
Type Of Work: Commercial Work

Project Packaging assisted in the production of custom packaging for these indulgent, handmade superfood truffles from start-up company, Sweet Virtues.

Sweet virtues wanted a packaging design that was just as luxurious and uncompromising as the flavour of their nutrient dense truffles.

Several opening styles were prototyped but the client settled upon the tall lid off lid option with the base of the box partially exposed to reveal the flavour. A matt black has been used to line the bottom compartment’s interior where the truffles are housed.

Initially, an uncoated, raw looking paper was to be used for the outer printed wrap, however, after testing, it was decided that this would not stand up to constant use.

And since I want Design created such beautiful imagery, the idea is that boxes will be kept by the consumer after the yummy contents have quickly been devoured.

A matt laminate now protects the outer printed box wrap and brings out the rich, vibrant colours used on the packaging. With three different truffle varieties, each box has been coloured differently to distinguish each flavour combination.

Sweet virtues live by the “Triangle of Health” philosophy, which is a balance of mind and relaxation, food and nutrition and exercise and fitness – and you can see the triangle features in their logo design and has been echoed with three flavour options:
– Maqui Berry
– Baobab & Vanilla
– Chai Seeds & Lime

Read more

via Packaging of the World – Creative Package Design Gallery