Agency: Pavlov's Design
Project Type: Produced, Commercial Work
Client: Elita-Khleb-Service LLC
Location: Ryazan, Russia
Packaging Contents: Bread

Chudo Rozh rye-bread, a specialty from Pavlov's Design and Tomin Bread, is made from 100% rye using the new technology. Beaten and puffy, it is so different from traditional rye-bread and truly delicious. The design stands out too. The hand-drawn packaging reflects the natural ingredients of the product while its bright and summer colours distinguish it from its competition on the shelf and draw the customer's attention. When you get such package in your hands, you will certainly appreciate the drawings and the benefits of the new product.

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