Design: End of Work
Project Type: Produced, Commercial Work
Client: Mirvac Property Group
Location: Australia
Packaging Contents: Values
Packaging Substrate / Materials: Printed on uncoated paper stock
Printing Process: Litho printing with with metallic foils

We identified Australia's leading property groups corporate values.

We conceptualised these values into “building blocks”, as a tangible and meaningful way to introduce employees to the Reimagined Values campaign.

These “building blocks”, effectively packaged Mirvac’s values as a precious consumer product, to inspire and engage employees.

Our values packaging tagline 'Reimagine our values – Imagine our value'. In our execution and design, it was vital that the “building blocks” physically reflected Mirvac’s values. To achieve this we created iconography, we used striking contrasting colours and messaging foil stamped like a premium quality product.

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via Packaging of the World – Creative Package Design Gallery