Designed by Raison Pure Paris, France.

Gayelord Hauser, the leading brand in dietetic food on the french market, asked Raison Pure to redefine its brand via a rational and emotional approach. Gayelord Hauser products definitely needed a way to stand out on the shelf regarding the sea of competitors. The brand also needed a well-structured packaging design system to achieve a more consistent brand identity across their product line and in their different product variants. Raison Pure Paris finds inspiration in the unique modern dietetic brand history & convey an holistic and inspired vision of a transcended beauty.

via Packaging of the World – Creative Package Design Gallery