Creative Agency: NDM Agency
Creative Director: Nermin Nino Kasupović
Copywriter: Admir Čavkić
Photo: Samir Sinanović
Client: Bihaćka pivovara dd
Location: Bihać / Bosnia and Herzegovina
Project Type: Commercial Work


One of the leading brands on the Bosnian and Herzegovinian market is Lipa water, trusted by consumers since 2007. Bihaćka pivovara d.d. (Bihać Brewery), the company that owns the Lipa water brand, decided to acomplish complete revitalisation of the Lipa water brand in order to stay in the race for the leading position on the Bosnian-Herzegovinian water market, and tried by doing so to make it powerful enough to handle the strongest competition.

The approach to redesign and revitalisation of the brand was made after assessment of the advantages and disadvantages of Lipa water in opposition to its market competition. The analyses revealed that it is a clean natural spring water of high quality, the wells of which lie at the foot of the mountain Plješevica whose altitude is 1657 meter. One of the main disadvantages of Lipa water is the packaging which due to its visual appearance "merges" with the competition and is lost in a sea of identical. The unattractive label design also contributes largely to the fact that consumers have in time rather chosen water from the other competitors.

The first step in revitalisation was the introduction of a new bottle with the volume of 0.25 l, with a new and fresh label that communicates about what the product actually is. The label symbolizes the peaks of Mount Plješevica, beneath which are the sources of Lipa water, and the blue color tells us that it is a natural spring water.

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via Packaging of the World – Creative Package Design Gallery