Creative Agency: Raison Pure NYC
Laurent Hainaut – Founder & Chief Creative Officer (CCO)
Nicole Duval – Visual Strategist
Lorena Seminario – Creative Director
Ann Chen – Art Director
Harry Chong – Art Director
William Kang – Art Director
Loren Kulesus – Senior Designer
Alex Boulware – Designer
Kyle Wessel – Designer
Zachary Bush – Production Manager
Client: Diageo
Type of project: Commercial work
Location: NYC, USA

Mortlach is a new line of single-malt whiskies from the first legal distillery in Scotland’s region of Speyside. Inspired by the Cowies, the best-known owners of the Mortlach distillery—a father and son team of entrepreneurs and engineers— Raison Pure NYC centered on the concept of extraordinary engineering as it related to Speyside’s Victorian architecture and infrastructure.

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via Packaging of the World – Creative Package Design Gallery