Creative Agency: Africa
CCO: Sergio Gordilho
ECD: Ricardo Figueira
Creative Directors: Sergio Gordilho, Valdir Bianchi, Pedro Bullos
Art Director: Linus Oura
Copywriter: Tiago Abreu
Designers: Linus Oura, Marina Cota, Michel Morem
Illustrators: Marina Cota, Michel Morem
Motion Designers: Matteus Faria, Felipe Birck
Project Creative Director: Monique Lopes Lima
Project Managers: Mila Battistoni, Eliot Tosta
Project Producer: Julia Newman
Photographer: Rodrigo Pirim
Print Production: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo
Project Type: Produced, Commercial Work
Client: MTV
Location: Sao Paulo, Brazil
Packaging Contents: Dildos
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Digital Printing

MTV launched a limited series of dildos made of plastic removed from the ocean. With a provocative message, the action is part of the campaign “Don’t f*ck the ocean. Do it with yourself” created by agency Africa that aims at catching the audience’s attention to the huge quantity of plastic waste found in the oceans.

The environmental problem of plastic waste has never been so trendy. Besides being the theme of a United Nations campaign in 2017, current researches reveal alarming data. Every year, 8 million tons of plastic reach the oceans, a number that is responsible for at least 60%** of the waste found in the oceans.

But despite this common knowledge, the problem is only a concern for an increasingly smaller audience. To change this reality, the campaign uses a provocative, new, and impacting tone that conveys the message to MTV’s young audience in a way that doesn’t become “wallpaper”.

Some of the dildos that are produced are being delivered to digital influencers and celebrities engaged in environmental causes, both in Brazil and abroad.

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via Packaging of the World – Creative Package Design Gallery