Design: Nik and Carole
Project Type: Produced, Commercial Work
Client: Humdinger Foods
Location: Manchester, UK
Packaging Contents: Milled Seeds
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Flexography

A positive way to make a difference everyday.

Milled seeds are truly mighty, packed full of nutrients and vitamins, but the market was blinding customers with science. Their appeal was still niche because customers weren’t sure how and when they should be using them.

Busy lifestyles, fussy eaters, unrealistic expectations make healthy eating a minefield. So if ‘Yum & Yay’ was going to succeed, it had to slot into customers’ lives. We needed to show them that a spoonful of Yum and Yay was all they needed. Stirred, sprinkled, blended or simply used to top their favourite food and drinks.

A refreshingly honest and positive brand, that has an inclusive ‘can do’ attitude. No fuss, no faff, just a naturally easy way to say YES to healthy. With listings in Sainsbury’s nationwide and promising early sales, Yum & Yay look to make a positive difference to our everyday lives.

‘Nik & Carole have been brilliant in helping to create a new brand. They very quickly immersed themselves in the business understanding our challenges with this new brand. They have so much passion for what they do which comes through in their work. They have become a very trusted part of our business in a short space of time” Anne Wareing Innovation and marketing manager at Humdinger Foods.

Read more

via Packaging of the World – Creative Package Design Gallery