Creative Agency: The Good Guys
Creative Director: Anette Brekke-Bjørkedal
Project Type: Produced, Commercial Work
Client: Unil AS
Location: Norway
Packaging Contents: Ready made meals
Packaging Substrate / Materials: Paper, plastic

Ready made meals are a growing category in Norway. Unil AS is one of the biggest suppliers in the market in Norway. They wanted to redesign and further develop their series of ready made meals. Giving it a new updated visual profile as well as introduce new products targeting new customers by introducing new recipes and categories. From popular traditional Norwegian recipes, the range of products should also include more international known meals like Italian and Mexcian meals. A vegetarian series is introduced to meet the growing interest in vegetarian food.

So we had to build a strong Brand Identity for the brand Fersk & Ferdig that could work across a broad target group. And also very important make strong sub-brands that stand out and give a lot of buying signals.

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via Packaging of the World – Creative Package Design Gallery