Project Type: Produced, Commercial Work
Location: Budapest, Hungary
Rawganique founded by Thammarath Jamikorn & Klaus Wallner in 1997 is a handcrafted products manufacturer that is based on Denman Island in Canada’s Strait of Georgia. They are chemical-free and sweatshop-free. Made in-house for end-to-end purity and founded by off-the-grid island homesteaders.
We were comisioned to create their new visual identity. We made a sistem that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and convetional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing techique we could create more verions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is different from one another in terms of typeface and pattern crop to.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1JMhP9h