Creative Agency: DDB Copenhagen
Creative Director: Jesper Schmidt
Art Direction & Design: Gry Strange Echwald
Copywriter: Bue Peitersen
Interns: Fie Lindholm & Anders Kure
Strategy: Puk Rohde
Illustrator: Johannes Bøjesen
DTP: Michelle Hilden
Director: Jan Gleie

Shortlisted at Cannes Lions
Shortlisted at Epica
Bronze Creative Circle Award

DDB and Royal Unibrew created Tempt Cider together. At first glance the design looks sweet and innocent but when you look closer you'll find little intriguing secrets. If you looked through the small keyhole on the backside label of the bottles, you could read the hidden message: I have a secret – At the website you could read and post your own secrets. Tempt Cider is made for the curious. – Gry Strange Echwald

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via Packaging of the World – Creative Package Design Gallery