Agency: Médiane Création
Project Type: Produced, Commercial Work
Client: Hennessy
Location: France
Packaging Contents: Cognac

For it's 250th birthday, Hennessy called upon the New Yorker Ryan McGinness to reinvent the famous Hennessy VS bottle. The fifth is a series of worldwide renowned artists: Kaws, Futura, Os Gemeos and Shepard Fairy.

The limited edition Delux Gift box consists in two offers. One of which is uniquely characterized by a fluorescent label that lights up under the influence of black light.

Médiane's mission consisted in accompanying Hennessy with Ryan McGinness's work on all of the developed products : labels, box sets, key visual, goodies…

The collaboration is a perfect embodiment of Hennessy’s 250 years of dedication to the Art of Blending. McGinness himself acknowledges the strong parallels between his artistic process and the creation of Hennessy Cognacs.

Read more

via Packaging of the World – Creative Package Design Gallery