Designer and art director: kissmiklos
Photos: Eszter Sarah
Project Type: Produced, Commercial Work
Client: Bognár Bor Birtok
Location: Budapest / Hungary
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, glass
Printing Process: Digital printing

The original name of the winery was Bognár Borbirtok (Winery Estate of the Bognars). When designing the logo I considered the word bor (wine) to be more important, so I placed greater emphasis on it, since the Bognar family (brothers) has several winery estate in different sub-regions of Hungary.

The first set of the winery consisted of cheaper, looser, reductive wines in bottles with screw closure. These features required a youthful design, so I impaired the wines with strong colors. On the front labels I used big white letters to indicate that „This is a … wine.” This sentence continues in the more detailed descriptions on the back labels: „Neither more, nor less… You want to know more? Taste it.”

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via Packaging of the World – Creative Package Design Gallery