Design: TAILOR Product Design
CEO: Gabriel Sánchez
Design Director: Felipe Vazquez
Sr. Designer: Jesús Espinosa
Project Type: Produced, Commercial Work
Client: Atún DOLORES
Location: Mexico City, Mexico
Packaging Contents: Yellowfin Tuna with Vegetables
Packaging Substrate / Materials: Aluminium CupCan
Printing Process: Flexography

Design of the successful Cup Cans line of Atún Dolores, the first of its kind in Mexico, with a decorative concept that pleased the target audience, who even gave the can a second use.
"DOLORES" is a traditional brand, with 100 years in the market, and what was sought was to achieve an innovative design that would reach a younger and more contemporary audience, without losing the essence of the Classic brand. The design marked a trend in the category of cans of tuna in Mexico, and was later copied by the competing brands.
It has been one of the iconic projects of Tailor.

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