Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: The Cornish Seaweed Company
Location: UK
Packaging Contents: Seaweed
Packaging Substrate / Materials: Pouch

The Cornish Seaweed Company has phenomenal products – seaweed that’s hand harvested straight from the Cornish sea. Their brand had done well for them, but as they grew, reaching a wider audience, they knew it was time for a refresh.

We wanted to celebrate the seaweed in all it’s glory and tell its story from sea to plate. Using watercolours we hand-painted the seaweed to capture the movement and life of the seaweed under the water.

The logo is clean and simple to work against the paintings but also to reemphasise the simplicity of the product. We included a diving character to represent Tim and Caroline who get into their diving equipment and scour the seas for the best organic seaweed.

The packaging itself has a craft feel to mirror the hand foraged nature of the product and to let consumers know what type of product this is. This rebrand really tells the story of a wonderful Cornish company with big ambitions and a delicious, natural product.

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via Packaging of the World – Creative Package Design Gallery