GWC apporached Picturelab to design a series of wine labels and relised that a strong brand is what the company needed. So with a slight alteration to the creative brief, a brand and labels were developed concurrently. The result is a seamless suite of branded items that help the small company punch about its weight in terms of brand awareness. The label approach was to tell the story of the estate through each varietal. From the colony of Black Cockatoos for the Shiraz, through to the Pinot Rosé label with red roses that lined the main building planted there by the first owner.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/KEFmQA8HMhw/gippsland-wine-company.html