Designed by BREAK, Italy.
Designer: Rosella Rabuffi

SCENARIO
A distinguished and influential market player, Casa Modena opted for a brand-stretching aimed at acquiring new strategical targets.

COMMUNICATION OBJECTIVES
Defining the whole brand character with accurate but flexible tools to be suitable for future line-extensions.

CREATIVE SOLUTION
Creation of an umbrella-brand able to enforce the brand key values – roundness, playfulness, softness – and in the meantime to introduce a new brand dimension for future declinations. Casa Modena is a warrantor of quality, as testified by a rich and appetizing visual enforcing the product identity.

via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/cvVsfqxHVx8/teneroni.html